WEB, DIGITAL PLAYBILL & SOCIAL
I worked directly with the lead producer and marketing team to create digital assets that aligned with the brand identity of The House of McQueen, a high-profile Off-Broadway production.
WEBSITE
I designed and built the House of McQueen website, which welcomed more than 100,000 unique visitors, as a natural extension of the show’s visual identity. I created a custom calendar, cast headshot layout, and interactive FAQ, while integrating ticketing, email campaigns, Meta Pixel, and GA4 to support the production’s broader marketing strategy. The site is being continually updated as production plans for the future of House of McQueen.
DIGITAL PLAYBILL
When House of McQueen chose a digital playbill over a traditional printed one, I turned designs from the Director of Brand Experience into a sleek, intuitive interface. The result is a smart, streamlined experience built specifically for theatrical productions.
SOCIAL
I conceived, shot, and edited a wide range of photo and video content for social media, while co-managing the production’s Instagram presence.
Commissioned video shot and edited for Byronesque Vintage x Worldnet International in partnership with House of McQueen.