WEB DESIGN, KEY ART, SOCIAL & PRINT ADS
I developed the key art for the official playbill and oversaw the production and management of all digital assets, including the website and social media channels. I also designed print ads that appeared in The New York Times, New York Magazine and Playbill.
WEBSITE
I designed and developed the Hans Litten website to feel both polished and easy to navigate, using a custom cast-grid layout created specifically for theatrical productions. One of my favorite details is the interactive headshots, which shift from black and white to color when you hover over them. As always, this site is optimized for both desktop and mobile.
KEY ART
After creating the key art, I adapted it across a range of materials, including posters, postcards, digital ads, print ads (including New York Times, NY Magazine) and the official Playbill.
SOCIAL
I managed the show’s social media from concept to execution, creating, editing, and publishing photo and video content that promoted and documented the production.